Full Plate
Mobile Foodtruck Adobe Firefly & Photoshop
Mobile Foodtruck Adobe Firefly & Photoshop
Full Plate Logo Creation
Bright and energetic colors for brand palette and logo of hand lifting “plates” with knuckles forming into wordmark.
Illustrator
Illustrator
Target Market and Brand Identity
Consumer behavior, identity and unique attributes.
Indesign
Merchandise and Brand Experience
They benefit from our convenient food choices that fit into their busy lifestyle. Meal replacement shakes and prepped meals, because our consumer doesn't strive to “eat” and then complain about a full plate.
Photoshop
Photoshop
Food Order Interface &
Influencer Experience Influencer endorsements in mobile food app.
Figma & Photoshop
Influencer Experience Influencer endorsements in mobile food app.
Figma & Photoshop
Packaging
Gym culture referencing on food packaging with handle to hold showing “lifting”. Bulking and cutting to represent which meal prep was purchased.
Photoshop & Illustrator
Photoshop & Illustrator
Menu Mockup
Menu Mockup with consumer identity product names.
Illustrator & Photoshop
Illustrator & Photoshop
Food Truck Mockup
The name “Full Plate” confidently announcing itself on a minimalist food truck, is a nod to gym culture. It's energized and bright, like our consumers.
The voice and imagery guiding this brand will draw on the personality of full plate people; they care about their health, strength, and have none other than a lot on their plate.
Adobe Firefly & Photoshop
The voice and imagery guiding this brand will draw on the personality of full plate people; they care about their health, strength, and have none other than a lot on their plate.
Adobe Firefly & Photoshop